- Written by Super User
The most successful businesses in Australia could not be any more diverse. Each of Australia’s top private businesses may operate in different market sectors, but they all share a common drive and passion that ultimately defines their individual and collective success.
The massive transformation that Swisse Vitamins has undergone over the past few years has been truly astonishing. The Australian vitamin company has witnessed almost unprecedented growth since 2009. In three short years, the company has gone from generating $15 million in annual revenue to almost $183 million in revenue recorded this past financial year. This tremendous growth can all be attributable to Radik Sali, the company’s bright new CEO.
A former executive of Village Roadshow Productions, Sali has brought his sense of Hollywood and celebrity to the vitamin market, using celebrities and massive sponsorships to reflect vitamins as cool and fun. The increased revenue has come at the expense of over $44 million in marketing, including celebrity brand ambassadors and sponsoring the London Olympic Games. However, when viewing the balance sheets it becomes apparent that these massive marketing expenditures have paid off in a big way. Swisse Vitamins is a shining example of how fortune favours the bold.
Started by Jo Bursten in 2006, Job Capitol has exploded its business year after year. It became apparent from the outset that Bursten had lofty goals for her payroll processing startup. She did not settle for the impressive $505,000 in revenue Job Capital was able to generate in 2006. Her business acumen has paved the way to the $38 million in revenues Job Capital was able to generate this past financial year.
Bursten attributes this impressive growth rate to the particular business model she has adopted. According to Bursten, the business provides scope for growth without having to over-extend itself by stretching resources. Operating under such sound business practices, Job Capital is poised to expand into New Zealand and Asia in the coming years. Apparently, Bursten knows no limits and the future seems quite bright for this rising entrepreneur.
This Adelaide tour operator has earned its place amongst the echelon of top global tour operators through providing uncompromising customer service. In fact, managing Director Dennis Bunnik personally flew to Cairo in order to ensure the safety of 60 of his clients during the uprising in Cairo in the winter of 2011. Accounting for nearly 40% of the company’s revenue, Bunnik knew that his presence on the ground in the area was needed to safely reassure his clients that the company focus is on customer service and not blind profits.
Unfortunately, with so much of its revenue coming from Egypt, BunnikTours has experienced a decrease in revenues over the past couple of years due to instability and unrest in the area. Though he has been forced to shut down the business’s Melbourne branch, Bunnik remains optimistic that his company will rebound to the $23 million in annual revenue the company witnessed before the Arab Spring.
Aussie Farmers Direct
William Scott and his three business partners had a simple idea in 2005: that busy Australian consumers would happily pay a premium for having fresh milk, meat, fruits, vegetables, and bread delivered to their homes. This alone would have been a bit of a stretch, but Scott embraced the powerful psychological concept of community support by selling products grown and produced from local farmers. Needless to say, it was a successful twist to the home deliveries business concept of aussie farmers direct.
Aussie Farmers Direct has grown from just 30 customers in its first year to now more than 130,000 households nationally. Increasing product offerings to now more than 200, the company generated a staggering $154 million in revenue in 2012. In order to support the company’s increased expansion, Scott has created the Aussie Farmer’s Dairy in order to support the dairy needs of Aussie Farmers Direct’s growing clientele. With such tremendous success, it has become quite apparent that Aussies love fresh locally grown foods and supporting their communities.
The manufacturing sector may seem stuck in the mud to many, but steel castings manufacturer Keech Australia has recorded a 60% growth rate in just the past three years. Originating in Sydney in 1934, the Keech family decided to move the company headquarters to Bendigo in 1994 in order to be closer to Australia’s growing mining and industrial industries. However, the recent extraordinary growth of the company can be attributed to CEO Herbert Hermens, who since 2008 has expanded the company globally with a concentrated effort in making Keech Australia a global competitor in the steel castings market.